Local Marketing Strategie Per Promuovere E Vendere Sul Territorio Book PDF, EPUB Download & Read Online Free

Local Marketing

Local Marketing

Author: Francesco Antonacci, Cristiano Carriero
Publisher: HOEPLI EDITORE
ISBN: 8820379651
Pages: 304
Year: 2017-03-31T00:00:00+02:00
Quattro consumatori su cinque utilizzano i motori di ricerca per effettuare una ricerca locale. Un dato che, da solo, potrebbe essere suffi ciente a destare l'interesse di tutti gli imprenditori e spingerli ad avviare progetti di local marketing. Eppure il 50% delle PMI non ha nemmeno un sito web, mentre il 60% non ha mai investito sui social media. Cosa signifi ca questo? Che la domanda è di gran lunga superiore all'offerta e che c'è un mondo non ancora esplorato che potrebbe portare grossi vantaggi alle piccole e medie realtà locali. Oggi essere presenti online è un passaggio fondamentale per ogni attività locale. È una questione di branding, di immagine, di prestigio e di fatturato. Perché la gente cerca, o meglio chiede, con lo smartphone. Non basta "essere vicini", bisogna "comunicare di essere vicini", ed è questa la sfi da che il local marketing si appresta ad affrontare. Non parliamo di un possibile trend, né di una bolla: si tratta dell'evoluzione, o meglio della rivoluzione di un sistema di comunicazione che sancisce in modo defi nitivo la rottura con i sistemi di promozione tradizionali. Local marketing è il primo libro che affronta queste tematiche in maniera strategica, strutturale e professionale, guardandole sia in ottica SEO sia di content marketing e storytelling.
Web marketing turistico e oltre

Web marketing turistico e oltre

Author: Michela Mazzotti
Publisher: HOEPLI EDITORE
ISBN: 882038521X
Pages: 272
Year: 2018-04-05T00:00:00+02:00
Strategie di web marketing turistico, OLTA (Online Travel Agency), visibilità, servizi... Cosa serve davvero per avere successo? L’obiettivo di questa guida è ridisegnare l’idea di business nel mondo del turismo, dalla teoria agli spunti pratici, dalla quotidianità al digital marketing, ripartendo dall’accoglienza e dal lato umano. Solo chi riuscirà a differenziarsi, individuando la sua unicità e comunicandola in modo efficace, avrà accesso alla sua nicchia di mercato e potrà avere successo in una realtà turistica sempre più articolata. Scritto con un linguaggio semplice, questo volume è utile sia per chi non si è mai messo in gioco, sia per chi desidera capire cosa non va della sua strategia e vuole ripartire dall’inizio.
Facebook Marketing Pro

Facebook Marketing Pro

Author: Cristiano Carriero, Monia Taglienti
Publisher: HOEPLI EDITORE
ISBN: 8820385023
Pages: 272
Year: 2018-03-26T00:00:00+02:00
Fare marketing su Facebook è una necessità, per aziende e professionisti. In questo scenario le consuete leve del marketing, oggi, non bastano più: la società e le persone sono cambiate. Facebook è parte integrante di questo contesto. Qui si combatte la battaglia dell’attenzione. Facebook Marketing Pro è il libro che aiuta a impostare corrette strategie di marketing utili per il brand (anche personale) e l’azienda. Al suo interno sono discussi settori mai trattati prima, come turismo, musica e sport. Un approfondimento è dedicato al formato video e alle strategie che generano performance migliori. Facebook Marketing Pro incentiva l’uso consapevole di Facebook, con cenni a contratti e norme che regolano i rapporti tra agency o freelance e clienti, individuando le prassi operative e le tecniche più utili al proprio business. Un manuale pratico che non rinuncia all’approfondimento dei nuovi strumenti, delle nuove funzioni e dei diversi campi di applicazione della piattaforma. Che siate freelance, manager o imprenditori, questo libro sarà lo strumento chiave per il vostro business.
Digital food marketing

Digital food marketing

Author: Nicoletta Polliotto
Publisher: HOEPLI EDITORE
ISBN: 8820385228
Pages: 304
Year: 2018-04-13T00:00:00+02:00
La ristorazione in Italia cresce ma non brilla e fatica ad abbracciare il ‘futuro’. Ormai la metà degli italiani scrive recensioni e cerca il locale da mobile, più di 4 milioni ordinano con il food delivery e il 70% vorrebbe prenotare il tavolo online. Questo manuale accompagna il lettore nella costruzione del piano di marketing digitale per il ristorante, ormai improrogabile. Ogni parte del sistema di comunicazione, promozione e vendita dell’offerta è raccontata con semplici ‘how-to-do’, conditi con buone pratiche, interviste agli specialisti, testimonianze di brand del food e dell’accoglienza ristorativa. Senza tralasciare pratici spunti da applicare subito in cucina e in sala. Dedicato a chef, ristoratori e operatori F&B, questo volume permette di acquisire visione e strategia, e gestire al meglio il proprio percorso di evoluzione digitale.
Social Media Marketing 2017

Social Media Marketing 2017

Author: Jason Mcdonald, Ph.d., Jason McDonald Ph D
Publisher: Createspace Independent Publishing Platform
ISBN: 1539598144
Pages: 280
Year: 2016-10-17
UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).
SEO Google

SEO Google

Author: Francesco De Nobili
Publisher: Area51 Publishing
ISBN: 8865741961
Pages:
Year: 2015-01-01
La prima regola del web è farsi trovare facilmente dai navigatori o dai potenziali clienti, ecco perché questo libro è dedicato soprattutto a chi vuol diventare professionista in questo campo o vuole semplicemente saperne di più sulle tecniche che permettono di dare visibilità a un sito web: la SEO (Search Engine Optimization), il web marketing e la SEO off page che comprende tutte le azioni di posizionamento sui motori di ricerca effettuate all’esterno del sito web. Oltre a spiegare le teorie e le tecniche della SEO e del web marketing, attraverso questo libro sarà possibile sviluppare un proprio metodo di lavoro e utilizzare in maniera efficace gli strumenti gratuiti forniti da Google per sfruttare efficacemente queste tecniche. Verranno inoltre approfondite le tecniche di copywriting e scrittura persuasiva, oltre naturalmente al social media marketing: l’integrazione del web marketing con i social network (Facebook, Twitter, YouTube), con un occhio di riguardo all’impatto sempre maggiore che avrà Google Plus sui motori di ricerca.
The Innovation Mentality

The Innovation Mentality

Author: Glenn Llopis
Publisher: Entrepreneur Press
ISBN: 1613083599
Pages: 224
Year: 2017-02-14
Companies and their leaders need a new strategy for success, because without that strategy, change is merely substitution not evolution. Simply put, business today is becoming less about the business defining the individual and more about the individual defining the business. That’s how people feel they are making contributions and connect to leaders and their companies – as individuals who create shared cultures that drive change and foster growth. You must be accountable to this as a leader – you need to have the wisdom and the courage to turn the spotlight of accountability on yourself as a leader. Problem is, most of us have no idea how to do this. Instead, leaders continue to manage by the templates of old and cannot evolve to become the leaders America needs, because those templates stripped them of their identities and left them insecure about who they are and how to face change. To change the conversation and get beyond words, beyond diversity, we need diversity of thought to stimulate new growth, attract new talent, and generate new marketplace opportunities. That's where Glenn Llopis comes in. Featuring six ways to disrupt the status quo and reinvent the way we work, The Innovation Mentality gives leaders in both entrepreneurial and corporate arenas the tools they need to get the most out of their colleagues and employees to harness the power of positive change for the long term.
Ruby on Rails Tutorial

Ruby on Rails Tutorial

Author: Michael Hartl
Publisher: Addison-Wesley Professional
ISBN: 0134597508
Pages: 816
Year: 2016-11-17
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Used by sites as varied as Twitter, GitHub, Disney, and Airbnb, Ruby on Rails is one of the most popular frameworks for developing web applications, but it can be challenging to learn and use. Whether you’re new to web development or new only to Rails, Ruby on Rails™ Tutorial, Fourth Edition, is the solution. Best-selling author and leading Rails developer Michael Hartl teaches Rails by guiding you through the development of three example applications of increasing sophistication. The tutorial’s examples focus on the general principles of web development needed for virtually any kind of website. The updates to this edition include full compatibility with Rails 5, a division of the largest chapters into more manageable units, and a huge number of new exercises interspersed in each chapter for maximum reinforcement of the material. This indispensable guide provides integrated tutorials not only for Rails, but also for the essential Ruby, HTML, CSS, and SQL skills you need when developing web applications. Hartl explains how each new technique solves a real-world problem, and then he demonstrates it with bite-sized code that’s simple enough to understand, yet novel enough to be useful. Whatever your previous web development experience, this book will guide you to true Rails mastery. This book will help you Install and set up your Rails development environment, including pre-installed integrated development environment (IDE) in the cloud Go beyond generated code to truly understand how to build Rails applications from scratch Learn testing and test-driven development (TDD) Effectively use the Model-View-Controller (MVC) pattern Structure applications using the REST architecture Build static pages and transform them into dynamic ones Master the Ruby programming skills all Rails developers need Create high-quality site layouts and data models Implement registration and authentication systems, including validation and secure passwords Update, display, and delete users Upload images in production using a cloud storage service Implement account activation and password reset, including sending email with Rails Add social features and microblogging, including an introduction to Ajax Record version changes with Git and create a secure remote repository at Bitbucket Deploy your applications early and often with Heroku
What is Web 2.0

What is Web 2.0

Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 1449391079
Pages: 12
Year: 2009-09-23
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.
The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

Author: Tonino Pencarelli, Fabio Forlani
Publisher: Springer
ISBN: 3319775502
Pages: 220
Year: 2018-04-13
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Fluid Concepts and Creative Analogies

Fluid Concepts and Creative Analogies

Author: Douglas R. Hofstadter
Publisher:
ISBN: 0140258353
Pages: 518
Year: 1998
Hosftadter and his colleagues at The Fluid Analogies Research Group have developed computer models that help describe and explain human discovery, creation and analogical thought. The key issue of perception is investigated through the exploration of playful anagrams, number puzzles, word play and fanciful alphabetical styles, and the result is a survey of cognitive processes. This text presents the results.
Sustainable Food Planning

Sustainable Food Planning

Author: André Viljoen, Johannes S. C. Wiskerke
Publisher: Wageningen Academic Pub
ISBN: 9086861873
Pages: 598
Year: 2012
Planning for sustainable food production and consumption is becoming an increasingly important issue for planners, policymakers, designers, farmers, suppliers, activists, business and scientists alike. This book reviews and elaborates definitions of sustainable food systems and begins to define ways of achieving them.
Brilliant Business Plan

Brilliant Business Plan

Author: Kevan Williams
Publisher: Pearson UK
ISBN: 027374254X
Pages: 240
Year: 2012-07-09
A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively. This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains: - Step-by-step instructions on how to build your brilliant business plan from scratch. - A range of model plans for very different businesses to show you brilliant business planning in action. - Advice on what delights banks and investors, as well as what not to do.
Strategic Marketing in Tourism Services

Strategic Marketing in Tourism Services

Author: Rodoula H. Tsiotsou, Ronald E. Goldsmith
Publisher: Emerald Group Publishing
ISBN: 1780520719
Pages: 434
Year: 2012-05-10
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
The Cluetrain Manifesto

The Cluetrain Manifesto

Author: Rick Levine
Publisher:
ISBN:
Pages: 298
Year: 2011