Una guida pratica e concreta per tutti gli artisti, producers ed appassionati di produzione musicale, che vogliono trasformare la propria passione in una fonte di guadagno. Come? Grazie ai siti di music licensing, che vendono musica ai professionisti del video making. Se volete guadagnare grazie alla vostra musica, non potete perdere questa importante guida operativa, ricca di osservazioni e consigli utili, così come di un'ampia lista di siti web e società che operano in questo importante settore musicale.
Author: Edward De Bono
Publisher: Harper Collins
The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.
Museum Marketing and Strategy
Author: Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Publisher: John Wiley & Sons
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Author: Edward De Bono
Providing craft producers and exporters with a practical methodology to assess potential markets, this guide looks at national and individual enterprise capabilities, selecting an international trade fair to suit, and going to a fair.
Author: Pietro Bembo
Publisher: Bloomington : Indiana University Press
The author takes a fresh look at time, unraveling its many mysteries and looking back at cycles of time that are lost to modern humans. Reprint. 12,500 first printing.
Flexible, easy to use, just enough detail and the number-one best selling rhetoric."
The Nazi and the Barber
Author: Edgar Hilsenrath
Publisher: Owl of Minerva Press
-Berlin was still a heap of ruins. ... One day they would rebuild the city again. I could see the day coming. And the rest of Germany, too. Yes. They would rebuild everything again. All Germany. And then ... yes ... perhaps they will bring back the FUhrer from heaven.- The Nazi and The Barber is the famous story about the Nazi mass-murderer Max Schulz who after the war hides himself by assuming a Jewish identity. You will never forget this book. Written by the famous German-Jewish author Edgar Hilsenrath. Author's website: www.hilsenrath.de
Author: Martin Lindstrom
Publisher: Kogan Page Publishers
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
The communication secrets that experts and top professionals use.
In the National Interest
Author: Gary Evans
Publisher: University of Toronto Press
One of the cornerstones of Canadian culture, the National Film Board has throughout its history mirrored the social issues that preoccupy Canadians. Gary Evans traces the de- velopment of the postwar NFB, picking up the story where he left it at the end of his earlier work, John Grierson and the National Film Board: The Politics of Wartime Propaganda. Evans points out that although Ottawa has not meddled in the operation of the NFB, outside stimuli have regularly forced the Film Board to reassess its mandate, a process which often has brought about as much confusion as light. For example, the unbridled optimism and expansion of the fifties and sixties led to English Production's desire for 'democratization' of programming, an end to the power of executive producers, and an expansion of the Film Board's core of permanent employees, all of which nearly caused the organization to founder. On the French side, despite the filmmakers' preference for the feature film rather than the cinema verite documentary, many in Ottawa regarded their 'political' films as both unfair attacks on the federal system and anachronisms coming from a federal institution. Throughout, the English-French tug of war so integral to the Canadian identity is a recurring theme. Sources include interviews with former ministers, government film commissioners, policy-makers, and filmmakers, as well as archival documents and films. From them Evans has produced the first study to document the key trends in postwar Canadian filmmaking and to examine the role of film in the evolution of federal cultural policy.
100 Local Heroes
Author: Adam Hart-Davis
Publisher: The History Press
For more than five years, Adam Hart-Davis travelled the length and breadth of Britain, bringing to life in his TV series, "Local Heroes", pioneers of science, invention and technology. This book presents 100 of the best stories: ingenious or odd, different or daft, but always entertaining.
The negotiating secrets that experts and top professionals use.
Author: Saulo Cwerner, Sven Kesselring, John Urry
Aeromobilities is a collection of essays that tackle in many different ways the growing importance of aviation and air travel in our hypermobile, globalized world. Providing a multidisciplinary focus on issues ranging from global airports to the production of airspace, from airline work to helicopters, and from movement in airports to software systems, Aeromobilities seeks to enhance our understanding of space, time and mobility in the age of mass air travel. From Sao Paulo to Sydney, Aeromobilities draws on local experiences of airspaces to generate theory and research that are global in scope. It is the first book of its kind, bringing together a wide range of theoretical and methodological approaches to aviation and air travel in the social sciences and humanities, while emphasizing the central role of aeromobilities in contemporary social relations. In a world where virtually every aspect of social life is touched upon, in one way or another, by the complex global network of airline flows, with its large passenger aircraft and iconic international airports, Aeromobilities provides innovative analyses of some of the most fundamental and influential mobility networks of our time.