Author: Anil Seth
Publisher: Icon Books Ltd
Are we all at the mercy of our brain chemistry? Do you think that the amygdala and the hippocampus are fantastical sea monsters? What can an MRI scan tell us? Could you explain to dinner-party guests why we don’t giggle when we tickle ourselves? 30-Second Brain is here to fill your mind with the science of exactly what’s happening inside your head. Using no more than two pages, 300 words and an illustration, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep. Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it’s the book to get your grey matter thinking about your grey matter.
Author: Tristan Bekinschtein
The 50 most mindblowing ideas in neuroscience, each explained in half a minute.
Author: Christian Jarrett
Publisher: Icon Books Ltd
The key ideas in Psychology explained, with colour illustrations, in half a minute. Pavlov's Dogs, Psychoanalysis, Milgram's Obedience Study, and Beck's Cognitive Therapy? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. The inner workings of the human mind will suddenly seem a lot more fun, and along the way we meet many of the luminaries in the field, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?
Author: Richard J. Brown
Publisher: Icon Books Ltd
From Rubik's cubes to Godel's incompleteness theorem, everything mathematical explained, with colour illustrations, in half a minute. Maths is enjoying a resurgence in popularity. So how can you avoid being the only dinner guest who has no idea who Fermat was, or what he proved? The more you know about Maths, the less of a science it becomes. 30 Second Maths takes the top 50 most engaging mathematical theories, and explains them to the general reader in half a minute, using nothing more than two pages, 200 words and one picture. Read at your own pace, and discover that maths can be more fascinating than you ever imagined.
Author: Donald Marron
Publisher: Icon Books Ltd
Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.
Author: Stephen Law, Julian Baggini
Publisher: Icon Books Ltd
A full-colour illustrated tour through philosophy’s most famous – and most mind-bending – ideas I Think Therefore I Am, Existentialism, Dialectical Materialism? The Socratic Method and Deconstruction? Sure, you know what they all mean. That is, you’ve certainly heard of them. But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge? 30-SECOND PHILOSOPHIES takes a revolutionary approach to getting a grip on the 50 most significant schools of philosophy. The book challenges leading thinkers to quit fretting about the meaning of meaning for a while and explain the most complex philosophical ideas – using nothing more than two pages, 300 words, and a metaphorical image. Here, in one unique volume, you have the chance to pick the potted brains of our leading philosophers and understand complex concepts such as Kant’s Categorical Imperative without ending up in a darkened room with an ice pack on your head.
Author: Francois Fressin
How hot is Venus? Can you distinguish between a pulsar and a quasar? Is there a universe or a multiverse? Where do we fit into the infinitely grand scheme of things? How do we map the Cosmic Microwave Background? Most tantalizing of all: Is there anyone out there?The answers to these and many other far-out questions lie in your hands. Everyone's gazing at the heavens, but a voyage through the star-studded contents of this book will blow your mind. Astronomy encapsulates the terrifying hugeness of the cosmos into bite-size particles that mere earthlings can understand: 50 incredible discoveries brought down to Earth using no more than two pages, 300 words, and a picture. This one small volume takes you on a cosmic tour, shedding light on the most awesome of objects and places, explaining some very big ideas, concepts, and discoveries, and presenting the scientists and observers who have done so much to crack Life, the Universe, and Everything. Welcome aboard.
Author: Gabrielle M. Finn
What does the Hippocratic oath actually say? Who originally discovered antibiotics? And is it true that technology now allows reconstructive surgery to use customized 3D-printed body parts? Find out the answers to these questions and many others in 30-Second Medicine, an intriguing visit to the world of illness and those who treat it. It takes the reader on an engrossing journey from the first "medicines", drawn direct from the natural world , to today's keyhole surgery, bionic limbs, and breakthrough drug treatments. It's an essential and engaging read for anyone who wants to know more about the contemporary state of medicine, and where it may go next.
Fundamental Neuroscience, 3rd Edition introduces graduate and upper-level undergraduate students to the full range of contemporary neuroscience. Addressing instructor and student feedback on the previous edition, all of the chapters are rewritten to make this book more concise and student-friendly than ever before. Each chapter is once again heavily illustrated and provides clinical boxes describing experiments, disorders, and methodological approaches and concepts. A companion web site contains test questions, and an imagebank of the figures for ready use in presentations, slides, and handouts. Capturing the promise and excitement of this fast-moving field, Fundamental Neuroscience, 3rd Edition is the text that students will be able to reference throughout their neuroscience careers! New to this edition: * 30% new material including new chapters on Dendritic Development and Spine Morphogenesis, Chemical Senses, Cerebellum, Eye Movements, Circadian Timing, Sleep and Dreaming, and Consciousness * Companion website with figures, web links to additional material, and test questions * Additional text boxes describing key experiments, disorders, methods, and concepts * Multiple model system coverage beyond rats, mice, and monkeys * Extensively expanded index for easier referencing
The Neuro Revolution
Author: Zack Lynch, Byron Laursen
Publisher: St. Martin's Press
History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play. Neurotechnology—brain imaging and other new tools for both understanding and influencing our brains—is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider's glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected—all of us.
Psychology, Emotion and Intuition in Work Relationships: The Head, Heart and Gut Professional highlights the increasing importance of human relations in professional life. In modern society, all those who work with or provide services to others are increasingly called upon to be not just technical experts, but also ‘head, heart and gut professionals’ – who can work and relate to others with their head, heart, and gut. The book explains and synthesises these elements in an accessible way, based on a sound theoretical perspective combined with practical guidance. The authors address how to manage client expectations; how to deal with risk, uncertainty and imperfection, as well as how to improve communication and interpersonal skills. Attention is also given to the central role of empathy and rapport in professional relationships, while recognising the need for proper professional boundaries. Psychology, Emotion and Intuition in Work Relationships will be a valuable guide for all modern practising and training professionals in a broad range of fields, including mental health, law, social and healthcare, teaching and academia, technology, financial and other services – indeed, for anyone who provides services and has working relationships of any kind.
30-Second Quantum Theory
Author: Brian Clegg, Philip Ball, Leon Clifford, Frank Close, Sophie Hebden, Alexander Hellemans, Sharon Ann Holgate, Andrew May
The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you should really understand.Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained in 300 words and one picture, all digestible in 30 seconds.30-Second Quantum Theory tackles a mindbendingly mysterious area of physics, introducing the 50 most significant quantum quandaries and ideas. In a world where the quantum physics of electronics is an everyday essential and new quantum developments make headline news, you will visit Parallel Worlds, ride Wave Theory, and learn just enough to talk with certainty about Uncertainty Theory and to untangle the mysteries of quantum entanglement.
Author: Eric Scerri
Publisher: Icon Books Ltd
When was radium discovered? Who are Dmitri Mendeleev and Glenn T. Seaborg? Who discovered uranium’s radioactivity? Which element is useful for dating the age of Earth? And why doesn’t gold have a scientific name? 30-Second Elements presents you with the very foundations of chemical knowledge, explaining concisely the 50 most significant chemical elements. This book uses helpful glossaries and tables to fast track your knowledge of the other 68 elements and the relationships between all of them.
Author: Tom Stafford, Matt Webb
Publisher: "O'Reilly Media, Inc."
The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious.Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It's the study of the brain biology behind our mental functions: a collection of methods--like brain scanning and computational modeling--combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen.Want to know more? Mind Hacks is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together.Mind Hacks begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you'll find: Release Eye Fixations for Faster Reactions See Movement When All is Still Feel the Presence and Loss of Attention Detect Sounds on the Margins of Certainty Mold Your Body Schema Test Your Handedness See a Person in Moving Lights Make Events Understandable as Cause-and-Effect Boost Memory by Using Context Understand Detail and the Limits of Attention Steven Johnson, author of "Mind Wide Open" writes in his foreword to the book, "These hacks amaze because they reveal the brain's hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what's going on in your head, then Mind Hacks is the key--let yourself play with the interface between you and the world.
Author: Ros Barber, Mark Rylance
The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you should really understand. Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Every idea, no matter how complex, is explained in 300 words and one image, all digestible in just 30 seconds. 30-Second Shakespeare uses this unique approach to grapple with the world's most famous playwright. From what we know of his life and the intrigue of the authorship question, to uncoding the meanings of key concepts, themes and motifs, and the Bard's extraordinary enduring literary and linguistic legacy.